May 3, 2016

How else could the marketing behind the upcoming showdown movie SADAKO VS KAYAKO get any better? Yesterday, we pointed out that Kayako currently has an Instagram account you can follow. And in prep for the battle of the century between the lead villains of THE RING (RINGU) and THE GRUDGE (JU-ON) franchises, now there’s a series of PSA TV spots that encourage proper theater etiquette!

The following are of course all in Japanese, but if you follow the original links back to You Tube, you can have the text translated. Basically, they encourage (in order) proper manners in the theater, “ladies day” announcement, (my personal fave) no one under age admitted to this movie, don’t drop your popcorn, and finally three-match campaign.

Huge thanks to our friends over at Dread Central for discovering these. You can watch the original teaser trailer to SADAKO VS KAYAKO here, and the full trailer right here. Want a quick history lesson of THE RING franchise? Our staffer Alyse has got you covered right here.

SADAKO VS KAYAKO opens in theaters in Japan on June 18th, 2016. We’ll keep you posted on US release plans when they get announced!